Sainsbury’s Supermarkets invest in staff deaf-awareness training!


I saw this fantastic news yesterday and I wanted to share it with you all! Are you D/deaf or Hard of Hearing and shop in Sainsbury’s? Have you struggled to communicate with staff in Supermarkets?

Well, you don’t need to worry now! Sainsbury’s have invested in disability awareness training, in the hopes that their staff will be able to help people with disabilities.

Sainsbury’s have launched a new video, called:

“Life Doesn’t Come With Subtitles”

It’s a short video which explains how staff can communicate with Deaf customers, after a number of colleagues expressed their lack of confidence when communicating with Deaf people. Sainsbury’s have shared this video with over 160,000 of their colleagues.

When I watched the video, it almost brought a tear to my eye because I felt so happy that a retailer like Sainsbury’s is doing something to help D/deaf people! I hope that other major retailers will follow Sainsbury’s great example.

When talking to Deaf people, it all starts with a simple “Hello”, depending whether they speak or use sign language. It could make their day! Often, hearing people give up if a D/deaf person couldn’t hear what they said, but the worst thing you can do, is walk away. There are other ways of communicating, whether it’s through sign language, or by writing it down, or using hand signals and facial expressions.

Please share the video and let your D/deaf friends and family members know about Sainsbury’s fantastic news! You can click here, for more information on why Sainsbury’s are doing this.

I hope you’re all having a good weekend,

Love E x

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